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Projects/Communications and Engagement
MailMaestro

MailMaestro

An AI-powered EDM builder and checker that streamlines the creation of brand-compliant EDMs

Booth CE2

Team members

  1. Phang Si Qing, Communications & Marketing Group
  2. Cheong Hui Min, Communications & Marketing Group
  3. Teh Hui Pheng, Government Digital Transformation
  4. Zhang Zhixuan, Government Digital Products
  5. Alvin Siew, Government Digital Products
  6. Bo Zeng, Government Digital Products

Details on your problem statements and problem formulation process

Through focus groups, surveys, and direct user feedback, we identified challenges faced by GovTechies when creating Electronic Direct Mailers (EDMs) using the corporate template.

While the current template offers modular flexibility to accommodate various use cases, this flexibility often leads to brand guideline violations and inconsistent implementation. The brand team currently spends significant time conducting individual outreach to address these issues, creating inefficiencies for all parties involved.

Our proposed solution

Proposed solution: AI-powered EDM builder and checker

Our proposed solution is an AI-driven web application that streamlines the creation of brand-compliant EDMs. The application features:

  • An intuitive, module-based template editor with easy content customisation
  • Pre-designed component templates (headers, body text, footers)
  • Built-in brand compliance checks

Impact and outcomes analysis of our solution

1. Improved Efficiency

  • Current scenario: Average of 2 hours spent drafting each EDM x Estimated 10 EDMs received per work week
  • Expected reduction: 50% decrease in creation time through simplified user interface and automated processes
  • Eliminates technical barriers related to design and HTML skills

2. Enhanced Brand Compliance

  • Significantly reduces brand violations through pre-built compliant templates
  • Eliminates common errors in logos, fonts, and colour usage
  • Minimises the need for manual brand team intervention

3. Streamlined Approval Process

  • Reduces feedback cycles and approval time
  • Standardises the review process
  • Enables faster time-to-market for communications

Looking ahead

The platform's potential extends beyond EDMs to include:

1. Expanded Functionality

  • Integration with PowerPoint and other brand collateral creation
  • Smart export capabilities for various platforms and formats
  • Automated file conversion and optimisation

2. Collaboration Features

  • Collaboration system for quick feedback loops, version control, and final sign-off.
  • Assigning of design/brand work and reviewing of drafts to aid team coordination
  • Integrated feedback and approval workflow

3. Asset Management

  • Centralised brand asset library
  • Automated size and format optimisation
  • Easy access to approved design elements

This solution is a step towards modernising GovTech's communication tools while ensuring consistent brand representation across all channels.

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